2005 was supposed to be Microsoft's year. The Xbox 360 was a brand new console that would bring gamers together and change the future of home entertainment. Why, then, did Microsoft lose ground in the console wars to Sony and Nintendo?2005 was supposed to be Microsoft's year. The Xbox 360 was a brand new console that would bring gamers together and change the future of home entertainment. Why, then, did Microsoft lose ground in the console wars to Sony and Nintendo?